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Why foreigners are beating China’s tea-makers on their home turf
By Tom Miller
China is rightly proud of being the home of tea, the world’s most popular drink. Celebratory cups of cha were sipped when China recently regained from India its historical position as the world’s pre-eminent tea producer and consumer after a 100-year hiatus.
But the country’s failure to produce a single internationally recognised tea brand is a source of frustration for cheerleaders of the native Camellia sinensis leaf.
Both at home and abroad, Chinese tea brands struggle to compete with foreign competitors. In China, Unilever’s Lipton