中国为什么出不了世界名茶
发布时间 2009-09-27 浏览 26394 次
造现代茶叶工业。国内茶叶公司要实现规模化生产,拥有品牌推广经验,从而令中国茶的价值得到充分体现,要做到这些要走的路还很长。

与此同时,高额利润正在被强大的外国品牌占有,它们销售的是方便的生活方式。

Why foreigners are beating China’s tea-makers on their home turf

  By Tom Miller

  China is rightly proud of being the home of tea, the world’s most popular drink. Celebratory cups of cha were sipped when China recently regained from India its historical position as the world’s pre-eminent tea producer and consumer after a 100-year hiatus.

  But the country’s failure to produce a single internationally recognised tea brand is a source of frustration for cheerleaders of the native Camellia sinensis leaf.

  Both at home and abroad, Chinese tea brands struggle to compete with foreign competitors. In China, Unilever’s Lipton

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m.368tea.com
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