portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px; color: rgb(0, 0, 0);">世界茶业解读
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">扫描几大产茶国的种植、加工与交易模式,以及国际知名茶叶企业的产品演变与品牌成长历程
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">商业环境与茶产业
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">深刻解剖政治、经济、社会、技术四大企业经营环境现状,洞察茶企未来演变方向
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">消费经济与茶营销
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">通过中国饮品消费的观察和研究,洞察茶叶消费的特点与趋势
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">品牌战略与茶产业
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">通过对中外品牌模型的研究,借助对中国本土品牌的解剖,提出茶叶品牌建设的构想与建议
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">现代传播与茶营销
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">互联网时代现代品牌的公关与传播特点,提出中国茶业品牌管理与现代传播的构想与建议
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">营销渠道与茶企业
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">解析各行业的营销渠道特点及其变化,启发中国茶叶营销渠道建设之道
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">消费迭代与茶产品创新
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">深度解剖茶产品从色、香、味、形,以及饮用方式、包装等方面发生变化,引导中国茶业从消费者出发思考产品研发与创新
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">中国茶业商业模式
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">通过解析天福茗茶、吴裕泰、八马、竹叶青、艺福堂、小罐茶等知名茶企业的商业模式,展望茶企发展趋势
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">百年茶企解密
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">百年茶企掌门人亲自解密百年茶企发展历程与关键点,以及对未来的产业布局、战略规划与实施路径
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">进出口茶企解密
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">昔日挣扎在破产边缘,如今持续六年增长逾20%,是如何通过产品创新、市场深耕,凭借内销+外销,发挥双轮驱动,逆势强劲增长,创造茶行业奇迹
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">电商茶企解密
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">企业创始人亲自解密茶业电商龙头企业的创立与发展历程及关键点,启发中国茶业创新发展路径,加速转型升级
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">新型茶企解密
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">新思路新天地,看新型茶企如何跳出行业做企业,还原茶叶商品本质
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">饮料与茶产业
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">“饮料与中国茶”产业模式之比较研究,通过从三个维度解读饮料业,第一,饮料现代产业链运行模式;第二,饮料历史演变与升级;第三,世界各国饮料产品的典型模式
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">红酒与茶产业
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">解析法国红酒模式,扫描全球红酒布局,通过产业链模式、品牌类型、流通方式、消费特点等全方位的观察与研究,启发中国茶叶的名优茶模式与大众茶模式
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">休闲食品与茶产业
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">传统食品通过建立新的品牌体系与营销模式,植入娱乐的种子,脱颖而出发生蜕变,快速崛起;启发中国茶业跳出品类做品牌,赋予产品新的生命和价值
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">茶业+互联网
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">互联网时代电商企业的发展与传统企业以互联网的思维重塑商业模式,在产品、渠道、营销方式、传播途径等方面的调整与变革,启发中国茶企探寻互联网+时代的发展之路。
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">茶业+复合营销
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">解析直销、微营销的构建体系与价值内核,启发中国茶业拓宽思路,打造利益共享、共赢、共创的价值链
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">茶业+金融
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">解析企业投融资模式,提升茶企投融资能力,构划茶企资本运作路径
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">茶与国家健康
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">从国家健康的角度解读茶叶的健康属性,启发中国茶企探寻产品与消费者之间的链接,营造场景营销
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">现代财务管理
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">突破传统的分析与报告技术,建立高效的预算管控体系,打造企业成本优势,加强风险管理与内部控制,帮助企业构建企业运营和发展必备的财务管理思维和能力,全盘驾驭企业价值
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">茶企升级与突围
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">从饮茶文化、当代人生活方式,到加工方式、种植模式,全产业链解读中国茶业的升级与破局关键点,探寻“大单品、大品牌”解决之道和“小单品、强品牌”解决方案
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">中国茶业发展研判
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">解答总裁班学员们的疑点与难点,透过中外茶叶种植、加工、交易(包括大宗交易)与营销模式对比研究,研判中国茶叶模式变化与发展趋势
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">企业家成长之路
portant; word-wrap: break-word !important; clear: both; min-height: 1em;">portant; word-wrap: break-word !important; font-family: 仿宋; font-size: 16px;">通过扫描中外茶叶和相关领域成功企业家的典型案例和最佳实践,洞察和解密获得可持续性核心竞争优势的隐性逻辑,启发中国茶企应对创新、转型与升级
portant; word-wrap: break-word !important;">portant; word-wrap: break-word !important; color: rgb(255, 76, 0);">portant; word-wrap: break-word !important; font-size: 18px;">
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portant; word-wrap: break-word !important; text-align: left;">教学形式:
集中授课:讲授+互动;
思想汇:研讨+分享+案例解析;
游学、访问等。
颁发证书:
学员完成全部课程并考核合格者,颁发《中国茶业商学院茶业总裁研修班3期》结业证书。
学习收费:
学费金额:RMB39800元/人
学费说明:学费包括所有总裁研修班3期课程、讲座的听课费及资料费;学费不含学员学习期间的食宿费。
入学程序:
报名申请
官网(http://www.cteamba.cn)或微信公众号(我要报名“报名通道”)两种方式报名。
录取通知
7个工作日内,中国茶业商学院对申请人资格进行审核,审核通过后发出《录取通知书》。
缴纳学费
学员收到《录取通知书》后5个工作日内一次性付清学费。
(资料来源:茶业商学院)