portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 事实上,对于普洱资深玩家来说,紫禁天香的属性远不止与品饮,更具备收藏价值。进而拥有了独特的普洱茶圈硬通货属性。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 首先,能够成为硬通货,这对紫禁天香的品质有着严格要求。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 简单地说,就是必须拥有优质的原材,尤其在原材上一定要有精细的划分和梳理,原材就是紫禁天香成为硬通货强有力的支撑。随着时间的推移,普洱茶不断陈化,在优质原材的基础条件下,茶叶的转化结果将会得到大幅度提升。其会口感滋味也会逐年达到新的峰值。值得注意的是,原材必须是易武产区的顶级原材。而这一点,与福元昌对此区域原材的深度把控与理解,不无关系。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 评判一饼普洱茶好坏,成分确实不足以说明全部。有一种判断标准就是,根据普洱茶是否能通过时间转化立足,来作为判断其是否是硬通货的依据。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 其尤为重要的陈化效果,除了原材之外,还必须取决于一饼茶的整个制作工艺:科学严苛
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 且精湛的制茶工艺、最优的包装、良好的仓储、均直接影响着普洱茶后期的陈化。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 在紫禁天香发布的第三年,在扎实的基础与极为考究的过程中,不仅需要出品者对产区、原材有深入的了解,也需要足够时间积累的高超工艺与对产品的精益求精,以及准确把控每一环节。事实上,这也是福元昌深耕易武,传承百年老号,将传统与创新融会贯通后,得以实践的灵感来源。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 其次,根据普洱茶的品饮属性。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 茶叶最终落到实处,还是以品饮为准。口感风格明确,拥有较高辨识度与协调度,也是对消费者最有效、直接的用户粘连性体现。简单地说,如果一饼茶,连喝的欲望都没有,又如何能在市场形成一个持续性的输出。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 紫禁天香作为福元昌产品线中最闪亮的一支,从福元昌复刻传统贡茶的原料精选与工艺精制上,便已让人有了购买的欲望。并且,在一群“傲娇毒舌”的嘴中不断被称赞,不断被肯定。“紫禁天香”拥有极高的品饮价值和收藏价值,更从一个侧面应证了福元昌用“好茶”换来“好人缘”的独特魅力。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 最后,也是最为重要的一点。即:市场潜力。作为茶界硬通货的最终职能,是在满足一国通货膨胀较低的条件下,始终如一的品质稳定、价格坚挺。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 越陈越香,“紫禁天香”三年乘势而来
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 众所周知,普洱茶的越陈越香是基础定义,随着时光的推移,茶价也会逐渐地走高——这也是福元昌号老茶频频拍出天价的缘由。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 从2019年问世的25800元一套,到现在飙升至69800元。有资深茶人认为,紫禁天香的价格,或还不是其最高峰值。但未来,紫禁天香到底还会有如何的表现,或许我们可以从福元昌其他优秀产品上窥探一二:
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 2015年福元昌出品的紫票,当年的市场零售价仅3800元一片,而到了仅仅六年后的今天,已经涨到了上万元,这应该算一个比较好的佐证。而另一款2015年福元昌生产的复兴志,在当年的零售价为580元一片,而到了今天,也到了3000元之多……林林总总,不一而足。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 基于以上几点综合,并在福元昌众多传奇好茶的力证下,对于2021年的紫禁天香而言,未来转化之路,更加值得期待。可以说,这也是众多茶友对能够拥有紫禁天香迫切心愿的最佳诠释。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 2021年6月18日,紫禁天香(2021)三期套装版,也将在这一天正式亮相于众人视野,进行限量发售。而在此之前,便已然有很多茶友在通过各方渠道的打探之后进行了提前预订。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 值得一提的是,除了延续之前的原料选择和工艺流程之外,更是对包装进行了全面的升级。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 紫禁天香臻品普洱茶礼盒套装(2021),涵盖357g茶饼+250g茶砖,以及由景德镇仿古界黄金搭档——袁世斌、李国俊先生监制的“复刻明成化斗彩三秋杯”一对。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 礼盒分为外层礼袋和内层礼盒两个部分,并以“红”、“黄”、“紫”三种皇家颜色为主色调。整体礼盒模仿传统中式抽屉拉环开启,礼盒顶部为定制得到紫色绸缎质地,质感舒适,尽显贡茶奢华地位,盒盖带有铜制“福元昌”品牌LOGO。盒身为紫禁红,紫意覆盖红墙,尽显威严大气。同时,盒盖内外两边装饰宫廷琉璃瓦纹样细节,寓意吉祥。并且,每一个礼盒都在盒盖内部刻有唯一的铜牌编码,代表其独一无二。
portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;"> 紫禁天香在天猫及京东官方旗舰店的火爆预定现已开启,关注店铺还可获得更多精致茶礼品。6月18日逐渐临近,2021版紫禁天香将正式亮相。 三年陈化的味觉密码,终将揭晓,愿这一次,你不再错过!